The main objective was to create the identity and graphic brand for this fresh pasta kitchen through a clear and funny language. A brandbook was also created to respect the visual code and make the visual communiaction stronger.
Is a new restaurant in the city of Barcelona specializing in italian homemade fresh pasta. Graphic brand was created using shinny colors to express the idea of fresh food. The menu needed to be simple and easy to read.
Identity, Graphic brand, Slogan. For the slogan "Pasta la vista baby", the idea was to play with the famous "Hasta la vista baby" from "Terminator" movie.